1. In need of search engine optimization, Steve of HomePro Window & Door LLC wanted to know how to get his website noticed. We went to work on his keywords and advised him on a few optimally placed advertisements. We also advised him to add a business blog in order to answer questions on window replacement. Within 60 days his website ranking increased and Home Pro Window and Door LLC is now converting web traffic to paying customers.
2. How do you convince a client they need to obtain a web presence when you're talking to one of the few people who isn't on the internet yet? Without a computer of his own it was hard for Richard to understand the possible increase in his customer base that his local business could gain by making his services known on the web. Even without interactivity, i.e. no email address, no contact forms, a website is paramount to let others know your business exists. The majority of people today do a web search rather than open a phone book to look for local businesses.
3. A Christian Ministry client wanted to be able to update their donors regularly without it costing them an arm and a leg. Their budget is minimal and every dollar spent on a monthly newsletter, including paper, printing and postal costs, raises their ideally low percentage rate of administration and fund-raising cost vs. cost of programs. With the implementation of an e-newsletter the minstry keeps their costs down while still keeping in contact with donors and potential donors alike.
